Many SEO strategies have been developed nowadays, but there is one all professionals seem to agree on: using a key word. It is important to know what word or word phrase someone might type in the search engine. Sometimes a single word is not enough, while too many might be too much. Furthermore many SEO specialists make the mistake of using it too many times, the text becoming too stuffed. A successful optimization doesn't mean only selecting the right keyword or keywords. Where it is placed and used is also extremely important. So it is not the quantity that is relevant here, but the quality of the key words or phrases and how they are used.
Use a conversational tone. A great way to let Google know you're serious about your rankings is to use a tone that appears to be conversational in nature. Write your articles as if you were talking to your readers. Ask them questions about their problems. If they feel like you are talking to them, Pinterest they will appreciate your articles much more. The search engines are leaning towards this new way of writing.
SEO news I am very skeptical about companies that offer to put my site our for link swapping to generate "popularity" for search engine SEO purposes. Personally, I feel it is a waste of money and could hurt you. If there are links being exchanged artificially with companies outside of your industry, search engines can punish you for it.
Next, do some research on the sites that rank for that particular keyword. What are the top ten sites doing? Who is linking to them? What is their PR ranking? How old is their site? One of the programs that I particularly like is "SEO Elite" that automates these findings for you. It will cost you a little bit, but it will save you hours upon hours of research and give it to you in a report. Now that you have your facts, you can tell what you need to do to rank for that keyword.
For example, if your key phrase is "SEO tips", try to develop the content with "SEO tips" and not with other combination of the words like "tips for SEO".
When you have a new website you should ensure that the URL of your website has a structure that improves its SEO significance. The best way to make your URL more SEO friendly is making use of the feature found in Apache called 'modrewrite'.