SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.
There are 9 SEO strategies that are useless in today's internet. Some of them have recently become obsolete and others have been obsolete for some time now.
Keep content with an adequate number of target keywords in the right positions, just like you would with regular content marketing. Include these target keywords also on your titles.
Avoid using your keyword too much. If you have an over optimized article, it wouldn't matter how many articles you wrote. You would never get search engine rankings for those articles. Instead, just sprinkle your words throughout your content in a natural way. It should flow with the content and be easy to read.
Another related technique is to add as many links as you can to your website. Remember, Pinterest though, that there are shady websites that can affect your traffic negatively, so be cautious and avoid them. You should only add links of respectable sites to boost your reputation online.
Once it is "Optimized", then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
These SEO tips are tips that will never change and tips that if done right will leave you ahead of most competition. The main one to remember is relevance. The more relevant your link the more productive it will be.
The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!
There are 9 SEO strategies that are useless in today's internet. Some of them have recently become obsolete and others have been obsolete for some time now.
Keep content with an adequate number of target keywords in the right positions, just like you would with regular content marketing. Include these target keywords also on your titles.
Avoid using your keyword too much. If you have an over optimized article, it wouldn't matter how many articles you wrote. You would never get search engine rankings for those articles. Instead, just sprinkle your words throughout your content in a natural way. It should flow with the content and be easy to read.
Another related technique is to add as many links as you can to your website. Remember, Pinterest though, that there are shady websites that can affect your traffic negatively, so be cautious and avoid them. You should only add links of respectable sites to boost your reputation online.
Once it is "Optimized", then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
These SEO tips are tips that will never change and tips that if done right will leave you ahead of most competition. The main one to remember is relevance. The more relevant your link the more productive it will be.
The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!