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It's not good for this company so if you feel told that everything is perfectly good when it is not. Good SEO marketing consultants will let you when something isn't right with the traffic a person online corporation search getting, and they can tell you the way to correct it.
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Anytime a SEO consultant wants of which you place the specified keyword right throughout the page as a result it affects the readability for your visitor than run for that hills. Is just a valid technique it also does more harm than really good. Write your content for the customer and not for the google search. Tiny on page issues can be overcome manual more one way links to your site.