Simply put, energy efficiency means using less energy to get the same job done - and in the process, cutting energy bills and reducing pollution. Declines in energy intensity are a proxy for efficiency improvements, provided a) energy intensity is represented at an appropriate level of disaggregation to provide meaningful interpretation, and b) other explanatory and behavioral factors are isolated and accounted for.

51 Plug-in hybrids also have increased battery capacity, which makes it possible to drive for limited distances without burning any gasoline; in this case, energy conservation examples at home is dictated by whatever process (such as coal-burning, hydroelectric, or renewable source) created the power.

In essence, the UK energy market will either see the energy price cap temporarily suspended so that energy suppliers can recover, which would mean that consumers end up paying the cost, or the energy price cap remains in place and energy suppliers that cannot survive the competition go bust.

Similarly, investing in energy efficiency is almost always cheaper and cleaner for utilities than new generation resources—or even the fuel costs of existing generation—but such investments lead to reduced earnings potential under the traditional utility business model.