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Unless your websites are exceptionally strong, or go powered/sponsored by another powerhouse website, you really should do some off page search engine optimization. This mainly includes getting targeted back webpages.
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If there are any problems you want to have to be able to them. Website changes, design issues, and technical questions pop up routinely. Along with anxiety to be calling business three timezones away.
Once your SEO for your website is complete, go ahead and submit your site to search engines like google. Start using the big four. Yahoo, Google, MSN Bing and DMOZ. These account for merely all internet traffic.