22. Keeping up with the competition. The competition is not going to sit still, so keep checking to see what the competition is up to. Have they identified any new keywords? Is the competition using any new SEO strategies?
Relax! Don't get tunnel vision about the content of your content! Your followers want to know more than what's going on in your office. Keep an eye on the world news, current affairs, trending topics, new films, music, and new products. This list is literally endless and it's a sea of interesting stuff your followers will want to read about. Think outside of the box with some interesting posts by being a leader not a blatant, blind follower.
The fifth SEO tip is to use your keywords sparingly. Most people still think that 1% - 3% keyword density is ideal, yet it is actually too much. There is an optimum keyword density that has little to do with the keyword itself, but more to do with contextual relevance of the page content to the topic in hand. Which leads to the sixth of the SEO tips: write naturally and honestly. If you know about your subject, write about it in your own language and don't try to meet any perceived need for a specific number of so-called keywords within your page content.
So when you include your links make sure to include about three to six numbers like the year because that's how they get to be found. It's also important not to re-use your URLs; they have to be unique and static.
Once it is "Optimized", then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
When creating a do-it-yourself SEO contents for your website, it is important to keep the readers in mind. At the end of the day, they are still the one who will read the content not the search engines. A fresh and informative content always sell. In the freelancing world, the phrase "content is king" is exemplified. Think of Internet as real estate, how far will you go to sell a house? If you don't know much about SEO writing, then you can read free SEO tips found all over the web.
Your About Page, Training Page, Resources Page, Pinterest etc. Any page on your site that does not change. It is best to link to any of these pages, but not back to just your Home Page. These are deep links and Google loves to see deep and backlinks. They will reward you for it. As long as the link is relevant to your article, you should place one of each in your posts.